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The web site joegriffin.com has the following on the web page, "began his Search Engine career in the 1990s working with ecommerce software engineers to create online databases for the public which allowed for retrieving desired URLs for specific product search terms." I saw that the website also said " Joe quickly realized he could optimize website coding for search engines which relied on the same standard databases." They also said " This practice became referred to as search engine optimization. As the search media expanded and Google came online, Joe Griffin expanded his expertise in SEO and was app." The meta header had Joe griffin as the first optimized keyword. This keyword is followed by first page search engine placement, natural first page search engine placement, and search engine placement which isn't as important as Joe griffin. The other words joegriffin.com used was Joe griffin advertising. seo is included but might not be seen by search engines.